Dr. Bernard Evenhuis, fresh out of medical school, reveals how the “chief complaint” culture trains doctors to treat symptoms instead of root causes — and why preventive care through health guardianship is the only way to truly keep people healthy.

30-year healthcare veteran Jon Hernandez reveals how fee-for-service healthcare turned primary care into a “loss leader” that needs more sick patients to survive — and why direct-pay, relationship-based models are the only sustainable future.

Korb Matosich, co-founder of Asserta Health, explains why PPO networks drive up costs and how cash pay healthcare gives employers and employees true price transparency, dramatic savings, and freedom from the insurance middleman.